Wow, so here I am. I am a blogger. I went to a workshop put on by SIA (Snowsports Industries of America) today and came away spinning. There were four sections and the final one concerned the web. I (and pretty much everyone else) expected a bunch of statistics about the percentage of ski sales being done over the internet and how it is eroding the dealerbase blah, blah, blah... Instead, we had a guy named Ben Snyder from a business called Sage Island and the title of his presentation was "Web 2.0". Blew my mind! Now I am finally getting what friends of mine like Dave (http://www.vanderkitten.com/) and Jim (http://www.cyclofiend.com/) are all about regarding their use of the internet as a personal and business portal to the world! So it's 5:02am and I have been up most of the night going to various web sites and seeing incredible things. I find that I have let social technology pass me by. I see it all around me now that I know how to recognise it. Hmmm, social technology (that's my phrase and I think I like it!) is here to stay and I am diving right in- right now. I don't know where this will all go but I have some great ideas to get the shop exposure out there and that is the primary goal. So off we go into the future!