The ski jacket is a tough cookie. Each year styles change. As a consumer, you need to buy a new jacket from time to time. Many people have jackets that last for ten or more years. Others buy new parkas every year. When it is time to choose one, the perfect jacket can prove to be elusive. I know an Eskimo that is having a hard time finding her perfect parka right now.
Some people want to know the technical specifications to determine their new jacket. Waterproof and breath ability numbers, material specifications, and the like. Others want a particular cut, pockets in all the right places, or a certain type of hood (or lack of one). Fashion is foremost to others. One thing almost everyone wants is to think they look good on the slopes. Or at least create the image they want to convey.
So the search begins. Looking at colors and styles. Deciding if new pants are part of the purchase too. And will the pants be black (easy), or color coordinated to go with an entire outfit (much harder). Clothing racks are perused. Catalogues consulted. Possibly many, many stores visited.
And the search can go on, and on. One jacket looks great but doesn't fit well. The orange and white jacket from Marker looks great but is the wrong shade to go with the orange Orage pants that look so good. Arrgh!
So the search continues...
People can look for months to find the perfect coat. The search goes through the new jackets in the fall locally. Nothing quite right. Spreads to resorts and towns visited during the ski season. Still not finding it. Summer closeout racks are scoured. No success. And then an influx of catalogs, ski magazines, and new apparel arriving at the local stores again the next fall. With renewed vigor the skier begins the search anew.
Now is the prime time to find the perfect ensemble. Stores are filling up with new stock. All sizes are in stock (remember that one jacket at that one place last February that was perfect but they didn't have your size?). Mannequins across the land are beckoning with the latest fashions. Hope is restored!
Come on y and check out our latest jackets. My daughters do most of the clothing these days and by all accounts it is much more dynamic than what I would bring in! Every Eskimo needs a new coat from time to time. I hope you find yours. I hope my Eskimo finds hers.
